Privacy Policy

Last updated: March 2026

Who We Are

Elite Health is a private personal training and therapy studio based in Knutsford, Cheshire. We are committed to protecting and respecting your privacy.

What Data We Collect

We may collect and process the following personal data:

  • Identity data: your name, date of birth, and gender
  • Contact data: your email address, telephone number, and postal address
  • Health data: health screening questionnaire responses, medical history relevant to your training, injury details, and rehabilitation progress
  • Booking data: appointment history, session preferences, and package details
  • Payment data: transaction records (we do not store full card details)
  • Technical data: IP address, browser type, and usage data when you visit our website

Why We Collect Your Data

We use your personal data for the following purposes:

  • To provide our personal training, therapy, and rehabilitation services safely and effectively
  • To manage your bookings and appointments
  • To communicate with you about your sessions, schedule changes, or studio updates
  • To process payments and maintain financial records
  • To comply with our legal and regulatory obligations
  • To improve our services and your experience

The legal basis for processing your data is your consent (which you provide when completing our health screening and booking), our legitimate business interests, and our legal obligations as health and fitness professionals.

How We Use WellnessLiving

We use WellnessLiving as our booking and client management platform. When you create an account, book appointments, or purchase packages, your data is processed through WellnessLiving’s systems.

WellnessLiving acts as a data processor on our behalf. You can review their privacy policy at wellnessliving.com/privacy-policy.

Cookies

Our website uses cookies to:

  • Essential cookies: ensure the website functions correctly (e.g., session management, security)
  • Analytics cookies: help us understand how visitors use our site via Google Analytics, so we can improve the experience

Google Analytics collects anonymised data about page views and user behaviour. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

Your Rights Under GDPR

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

  • Access — request a copy of the personal data we hold about you
  • Rectification — ask us to correct any inaccurate or incomplete data
  • Erasure — ask us to delete your personal data (subject to legal obligations)
  • Portability — request your data in a structured, machine-readable format
  • Objection — object to certain types of processing, such as direct marketing
  • Restriction — ask us to limit how we use your data in certain circumstances

To exercise any of these rights, please contact us at info@eliteh.co.uk. We will respond within 30 days.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Client records and health data: retained for the duration of your active relationship with us, plus 7 years after your last appointment, in line with professional body guidelines
  • Financial records: retained for 6 years as required by HMRC
  • Marketing consent records: retained until you withdraw consent
  • Website analytics data: anonymised and retained for up to 26 months

How to Contact Us About Your Data

If you have any questions about this privacy policy, your personal data, or would like to exercise your rights, please contact us:

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Updates to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “Last updated” date.

We encourage you to review this policy periodically to stay informed about how we protect your personal data.

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